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- Cost effective as they are cheaper to the trader compared to use of television.
- Wide coverage, hence can reach customers in their various locations.
- Demonstration is possible for technical products through use of animations
- Feedback is immediate e.g. you tube, face book, Instagram
- Non-discriminative i.e. small and large enterprises can use without any discrimination.
- The message can last long hence customer can still refer if need be.
- Readily available – to many business since it can be accessed everywhere by those with the mobile phones.
- Target group – It is appealing to the target group.
- Speed – It can reach the customers within the desired time frame.
marto answered the question on September 25, 2019 at 10:28
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