Explain five reasons for the popularity of using social media in product promotion.

      

Explain five reasons for the popularity of using social media in product promotion.

  

Answers


Martin
- Cost effective as they are cheaper to the trader compared to use of television.

- Wide coverage, hence can reach customers in their various locations.

- Demonstration is possible for technical products through use of animations

- Feedback is immediate e.g. you tube, face book, Instagram

- Non-discriminative i.e. small and large enterprises can use without any discrimination.

- The message can last long hence customer can still refer if need be.

- Readily available – to many business since it can be accessed everywhere by those with the mobile phones.

- Target group – It is appealing to the target group.

- Speed – It can reach the customers within the desired time frame.
marto answered the question on September 25, 2019 at 10:28


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