(i) The number of intermediaries are few in rural areas than in urban areas where they may be many.
(ii) The concentration of consumers in rural areas is higher than in urban areas.
(iii) Good may be highly perishable.
(iv) Products may be fragile hence necessitating use of shorter channels.
(v) It lowers the cost of distribution that for longer channels.
(vi) The bulkiness of some commodities enhances use shorter channels than longer channels.
(vii) Legal constraints may bar use of longer channels hence shorter channels are used.
Kavungya answered the question on September 27, 2019 at 13:31
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