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A firm wishes to introduce a new product into the market. Outline four factors that should be considered in choosing an appropriate medium for promotion

      

A firm wishes to introduce a new product into the market. Outline four factors that should be
considered in choosing an appropriate medium for promotion

  

Answers


Davis
a) Target group so as to reach the intended group
b) Availability of the medium – convenient to use only to medium
that is available
c) Cost of medium – saving in method used should be considered
d) Reachability- How well the medium reaches the target
e) Time of promotion – medium that can reach many intended group
f) Medium used by competition – Find the strengths and weakness
to improve on
g) Speed/ urgency
h) Flexible
i) Quality of the medium
j) Physical characteristics of the medium
k) Legal requirement/ government policy
l) Nature of the product
Githiari answered the question on September 22, 2017 at 21:29


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