a) Target group so as to reach the intended group
b) Availability of the medium – convenient to use only to medium
that is available
c) Cost of medium – saving in method used should be considered
d) Reachability- How well the medium reaches the target
e) Time of promotion – medium that can reach many intended group
f) Medium used by competition – Find the strengths and weakness
to improve on
g) Speed/ urgency
h) Flexible
i) Quality of the medium
j) Physical characteristics of the medium
k) Legal requirement/ government policy
l) Nature of the product
Githiari answered the question on September 22, 2017 at 21:29
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