-It provides descriptions and accounts of the processes of social interaction in “natural settings”. Qualitative researchers are more interested in describing processes than outcomes.
-It aims at generating theories and hypotheses from data that emerge. It does not aim at testing pre-conceived hypotheses. It begins with scientific observations and builds up towards general patterns.
-It uses observational techniques and interview methods on small samples of target groups to gain in-depth understanding of a program, project.
-Qualitative researchers use purposive sampling.
-The data produced is not easily quantifiable for statistical analysis.
-Data is analyzed inductively.
maurice.mutuku answered the question on October 3, 2019 at 06:25