-It is flexible and adaptable to individual situations
-It allows a glimpse of respondent’s gestures, tone of voice, etc and thus reveals his/her feelings.
-It permits the investigator to pursue leads and to ask for elaboration of points that the respondent has not made clear.
-It permits the establishment of rapport between the investigator and the respondent. This stimulates the respondent to give more complete and valid answers.
-It makes it possible fro information to be obtained from illiterate respondents or respondents who are reluctant to put things in writing.
-It promotes a higher percentage rate of return.
-It permits the interviewer to help the respondent clarify his/her thinking on a given point.
maurice.mutuku answered the question on October 3, 2019 at 09:32
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