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Consumers become aware of existence of a product and where it can be found.
Consumers enjoy high quality goods resulting from competitive advertising.
/Producers seek to maintain very high standards of quality.
Makes it easy for consumers to choose products from a variety offered in the
market based on their advertised quality and contents.
Protects consumers from exploitation since they are aware of prices and quality
of items and can therefore enforce their rights.
Communicates changes about the producer like new product lines, change of
name and physical address. This enhances convenience for the customers.
Educates the consumers on the proper use of products where advertising
messages involve demonstrations of product usage.
Entertainment by use of drama/music/plays.
Aiding budget/planning as they are made to know about price and existence of
goods.
May enjoy lower prices due to competition.
Correct misconceptions hence assist in making decisions.
gideon1 answered the question on September 23, 2017 at 17:59
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