• Celebrity advertising. In this method, the celebrities are used in the advertisements.
• Institutional advertising. This type of advertising popularizes the business organization and not individual products.
• Product advertising. This method aims at increasing the sales of particular brand of a product. The brand name and other aspects of the brand are featured more prominently in the advertisement.
• Competitive advertising. This is used to convince the customer that the product provided by the organization is the best in the market. It is commonly used by organizations that deal with similar products.
• Reminder advertising. This method is used to remind the customers that the product is still available and to encourage them to continue buying the product.
• Informative advertising. This is used to popularize a new product to potential customers. It creates awareness to the potential customers about entry of a new product to the market.
ERICK MOGAKA answered the question on September 27, 2017 at 16:23
- Explain five essentials of effective communication.(Solved)
Explain five essentials of effective communication.
Date posted: September 27, 2017. Answers (1)
- Highlight the roles of the stock exchange market as a market for securities.(Solved)
Highlight the roles of the stock exchange market as a market for securities.
Date posted: September 27, 2017. Answers (1)
- State the possible solutions to the unemployment problem in Kenya.(Solved)
State the possible solutions to the unemployment problem in Kenya.
Date posted: September 27, 2017. Answers (1)
- State factors that influence demand for a product.(Solved)
State factors that influence demand for a product.
Date posted: September 27, 2017. Answers (1)
- State six principles of insurance company.(Solved)
State six principles of insurance company.
Date posted: September 27, 2017. Answers (1)
- State four ways in which productivity of labour can be improved as a factor of production
(Solved)
State four ways in which productivity of labour can be improved as a factor of production
Date posted: September 26, 2017. Answers (1)
- Discuss citing examples the nature and scope of agribusiness management in Kenya (Solved)
Discuss citing examples the nature and scope of agribusiness management in Kenya
Date posted: September 26, 2017. Answers (1)
- Highlight FOUR causes of increase in demand.(Solved)
Highlight FOUR causes of increase in demand.
Date posted: September 26, 2017. Answers (1)
- Outline FOUR roles of intermediaries in the channel of distribution(Solved)
Outline FOUR roles of intermediaries in the channel of distribution
Date posted: September 26, 2017. Answers (1)
- Highlight FOUR importance of entrepreneurship to an economy.(Solved)
Highlight FOUR importance of entrepreneurship to an economy.
Date posted: September 26, 2017. Answers (1)
- Highlight FOUR circumstances under which an Insurance Company may re-insure.(Solved)
Highlight FOUR circumstances under which an Insurance Company may re-insure.
Date posted: September 26, 2017. Answers (1)
- Highlight FOUR circumstances under which a public corporation can be dissolved.(Solved)
Highlight FOUR circumstances under which a public corporation can be dissolved.
Date posted: September 26, 2017. Answers (1)
- Highlight THREE methods used by traders associations to protect their consumers.(Solved)
Highlight THREE methods used by traders associations to protect their consumers.
Date posted: September 26, 2017. Answers (1)
- Define the following terms as used in business studies. (a) Internal business environment (b) External business environment(Solved)
Define the following terms as used in business studies.
a) Internal business environment
b) External business environment
Date posted: September 26, 2017. Answers (1)
- Highlight FOUR reasons for starting a business.(Solved)
Highlight FOUR reasons for starting a business.
Date posted: September 26, 2017. Answers (1)
- What is agribusiness management?(Solved)
What is agribusiness management?
Date posted: September 26, 2017. Answers (1)
- Outline four factors an investor would consider when locating a business.(Solved)
Outline four factors an investor would consider when locating a business.
Date posted: September 25, 2017. Answers (1)
- State four principles under which insurance companies operate.(Solved)
State four principles under which insurance companies operate.
Date posted: September 25, 2017. Answers (1)
- Introduction of mobile phones has improved communication in Kenya. Apart from sending and
receiving calls, what other four services are provided by modern mobile phones.(Solved)
Introduction of mobile phones has improved communication in Kenya. Apart from sending and
receiving calls, what other four services are provided by modern mobile phones.
Date posted: September 25, 2017. Answers (1)
- State four reasons why a flower exporter would choose Air transport over sea transport to export
her flowers to Britain.(Solved)
State four reasons why a flower exporter would choose Air transport over sea transport to export
her flowers to Britain.
Date posted: September 25, 2017. Answers (1)