To stay in touch with what is happening in the marketplace
Marketing research can help with many tasks:
- Developing product ideas and designs
- Determining if there is demand for your product so you know whether or not to produce it
- Identifying market segments for your product
- Making pricing decisions
- Evaluating packaging types
- Evaluating in-store promotions
- Measuring the satisfaction of your channel partners
- Evaluating the effectiveness of your Web site
- Testing the effectiveness of ads and their placement
- Making marketing channel decisions
Rennykid answered the question on October 11, 2020 at 07:06
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