Why do companies gather market intelligence and conduct marketing research?

      

Why do companies gather market intelligence and conduct marketing research?

  

Answers


Anthony
To stay in touch with what is happening in the marketplace

Marketing research can help with many tasks:
- Developing product ideas and designs
- Determining if there is demand for your product so you know whether or not to produce it
- Identifying market segments for your product
- Making pricing decisions
- Evaluating packaging types
- Evaluating in-store promotions
- Measuring the satisfaction of your channel partners
- Evaluating the effectiveness of your Web site
- Testing the effectiveness of ads and their placement
- Making marketing channel decisions
Rennykid answered the question on October 11, 2020 at 07:06


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