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State and explain the types of mergers.

      

State and explain the types of mergers.

  

Answers


Kavungya
Horizontal.
Two firms are merged across similar products or services. Horizontal mergers are often used as a
way for a company to increase its market share by merging with a competing company. For example, the merger
between Total and ELF will allow both companies a larger share of the oil and gas market.

Vertical.
Two firms are merged along the value-chain, such as a manufacturer merging with a supplier. Vertical
mergers are often used as a way to gain a competitive advantage within the marketplace. For example, a large
manufacturer of pharmaceuticals, may merge with a large distributor of pharmaceuticals, in order to gain an
advantage in distributing its products.

Conglomerate
Two firms in completely different industries merge, such as a gas pipeline company merging
with a high technology company. Conglomerates are usually used as a way to smooth out wide fluctuations in
earnings and provide more consistency in long-term growth. Typically, companies in mature industries with poor
prospects for growth will seek to diversify their businesses through mergers and acquisitions.
Kavungya answered the question on April 14, 2021 at 11:17


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