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- Market demand.
- Government policies.
- Affordability of the product.
- Social – cultural beliefs of the consumers.
- Quality of the product compared to the existing products.
- Availability of resources for production of products.
or
i) Timing — which must be at the right time
ii) Geographical strategy — where or location?
iii) Target market prospects — growth potentials of the market
iv) How to enter the market — penetration or, skimming strategy?
gideon1 answered the question on October 1, 2017 at 14:31
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