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a) The BCG growth-share matrix
The best-known portfolio planning method is from the Boston Consulting Group. The BCG Growth-Share Matrix is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970’s. It is based on the observation that a company’s business units can be classified into four categories based on combinations of market growth and market share relative to the largest competitor, hence the name “growth
share”.
b) Ansoff product / market matrix The Ansoff Growth matrix is a tool that helps businesses to decide on their product and market growth strategy. It suggests that a business’ attempts to
grow depending on whether it markets new or existing products in new or existing markets. The output from the matrix is a series of suggested growth strategies that set the direction for the business strategy.
c) SWOT analysis
The SWOT analysis provides information that is helpful in matching the firm’s resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection.
Titany answered the question on September 20, 2021 at 07:56
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