Business-to-consumer e-commerce, or commerce between companies and consumers, involves customers gathering information; purchasing physical goods or receiving products over an electronic network.
Example: – Dell selling me a laptop
Website following B2C business model sells its product directly to a customer. A customer can view products shown on the website of business organization. The customer can choose a product and order the same. Website will send a notification to the business organization via email and organization will dispatch the product/goods to the customer.
Business2consumer (B2C) :
Online transactions are made between businesses and individual consumers
e-Tailing (online retailing)
Examples: amazon.com, dell.com
Examples of some of the B2C Websites:
1. Fashion & Lifestyle Sunglassesindia.com, Brandsndeals.com, Shopperstop.com
2. Custom designed T-shirt, mug, calendar etc Myntra.com, Zoomin.com
3. Gifts, cakes etc. Infibeam.com, IndianGiftsPortal.com, Giftsandlifestyle.com
Key features of a B2C model:
- Heavy advertising required to attract large number of customers.
- High investment in terms of hardware/ software.
- Support or good customer care service.
- Consumer Shopping Procedure Steps used in B2C E-Commerce :
Advantages and Disadvantages of B2C Model:
Advantages:
1) Advantages for the Business:
- It can reach worldwide market with unlimited volume of customers.
- It can display information, pictures, and prices of products or services without spending a fortune on colourful advertisements.
- Order processing an easier task than before.
- It can operate on decreased, little, or even no overhead.
2) Advantages for the Consumers:
- Convenience: Consumers can shop at any time of day, from the privacy of their own home. Internet shopping can be done at time either day or night.
- Many choice: Consumers is offered many choices for the same products under various brands
- Less Hassle: Consumers can shop online without hassles like traffic, congestion of the malls etc.
Disadvantages for the Business:
- Many websites offering the same product to the customers
- Technological problems can cause the website to not operate properly thereby loosing the customer.
- People are hesitant to enter the credit card details if the website does not have proper security norms.
1) Disadvantages for the consumer:
- Security issues, especially credit card information which is very sensitive. Fraud, rip-offs are very common on the web.
- Customer service may not be satisfactory for the consumers.
Titany answered the question on
September 23, 2021 at 07:42