Describe the C2B business model

Definition of Consumer to Business (C2B):
Consumer to business E-Commerce refers to the transactions taking place between consumers to business organisations. The C2B model completely transposes the traditional business-to consumer (B2C) model, where a business produces services and products for consumer consumption.

Customer to business (C2B), sometimes known as Consumer to Business is the most recent Ecommerce business model. In this model, individual customers offer to sell products and services to companies who are prepared to purchase them. This business model is the opposite of the traditional B2C model. The idea is that the individual/end user provides a product or service that the business can use to complete a business process or gain competitive advantage. In this model, a consumer approaches website showing multiple business organizations for a particular service. Consumer places an estimate of amount he/she wants to spend for a particular service. For example, comparison of interest rates of personal loan/ car loan provided by various banks via website. Business organization that fulfils the consumer's requirement within specified budget approaches the customer and provides its services. Consumer2business (C2B)

Individuals use the Internet to sell products or services to organizations
The C2B model involves a transaction that is conducted between a consumer and a business organization. It is similar to the B2C model, however, the difference is that in this a case the consumer is the seller and the business organisation is the buyer. In this kind of a transaction, the consumers decide the price of a particular product rather than the supplier. This category includes individuals who sell products and services to organisations. In the C2B model, a consumer provides a business with a fee-based opportunity to market a product or service on the consumer’s website or blog. In this type of relationship, a website owner is paid to review the product or service through blog posts, videos or podcasts. In most cases, paid advertisement space is also available on the consumer website.

For the C2B relationship to be fulfilled, the players must be clearly defined. The consumer could be any individual who has something to offer a business, either a service or a good. Examples could be a blogger, as mentioned before, or a photographer offering stock images to businesses. This could also be someone answering a poll through a survey site, or offering job hiring service by referring someone through referral hiring sites

Key features of a C2B model:
Exchange of products, information or services are from individuals to business. A classic example of this would be individuals selling their services to businesses.
Steps involved in C2B model:
- Consumer approaches website showing multiple business organisations for a particular service. Consumer places an estimate of amount he/she wants to spend for a particular service.
- Business organisation who fulfils the consumer’s requirement within specified budget approaches the customer who provides its services.

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Titany answered the question on September 23, 2021 at 08:18