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i) Provision of direction in relation to a specific market (s) in order to achieve specified set objectives and goals
ii) Harmonize the objective of the company e.g. between various department functions, etc and bring together all the company’s strategies to ensure consistency. Contains the main objectives of the founders
iii) Stipulates the required technology and technological processes
iv) Mobilize the various resources and directs them toward attainment of organization goals, i.e. ensures a systematic allocation of resources in manner that is consistent with the specified objectives of the company.
Titany answered the question on October 6, 2021 at 10:17