i. Market characteristics - Buyer behaviour, e.g. culture, social factors, age income, e.t.c. and market changes, e.g. fluctuations or boom
ii. Environmental factors - Economic, political, technology
iii. Competition — General level of competition, competitiveness in the industry
iv. Corporate strategy, objectives and goals — What the organization and the managers may include the mission statement
Titany answered the question on October 6, 2021 at 10:23