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i) Provides direction iii the organization
ii) Offers management a coherent set of clearly defined guidelines, which must remain flexible enough to adapt to changing conditions within the organization and its markets
iii) Mobilizes managers in pursuit of the agreed objectives
iv) Enriches the firm’s segmentation process by addressing and recognizing the various strategic focuses
v) Introduces a discipline for long-term thinking in the firm
vi) Serves as an educational device and an opportunity for multiple personal interactions.
Titany answered the question on October 6, 2021 at 10:30