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Errors in Product Positioning Strategy

      

Errors in Product Positioning Strategy

  

Answers


Faith
1. Under-Positioning
This is a strategy that only gives the customers a vague idea or image about a product, e.g.
Smirnoff say, as clear as crystal.’ What does the company mean is as clear as crystal?
2. Over-Positioning
This is positioning as the best or a ‘touch of class.’ This kind of a product can be associated with a high price and prestige to the extent that consumers imagine that all products are expensive while they could afford some products at lower prices. This may earn an organization a narrow image. ,e.g. Peer Mohammed, The Nyal’s, Rialto Fashions, The Little Red and e.t.c.
3. Confused Positioning
This may result from the company’s making too many claims and changing the brand positioning too frequently confusing customers in their minds, e.g. desk top computers for engineers, students, business people, e.t.c. Who should use computers? Not clear.
4. Doubtful Positioning
Customers may find it hard to believe the brand claims in view of the product features, price, or the manufacturer. For example. the manufacturer may think that he/she offers too many benefits and that consumers should pay a higher price, but from the consumers’ point of view they imagine that they are ‘less for more.’
Titany answered the question on October 6, 2021 at 12:26


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