Get premium membership and access questions with answers, video lessons as well as revision papers.
1. Under-Positioning
This is a strategy that only gives the customers a vague idea or image about a product, e.g.
Smirnoff say, as clear as crystal.’ What does the company mean is as clear as crystal?
2. Over-Positioning
This is positioning as the best or a ‘touch of class.’ This kind of a product can be associated with a high price and prestige to the extent that consumers imagine that all products are expensive while they could afford some products at lower prices. This may earn an organization a narrow image. ,e.g. Peer Mohammed, The Nyal’s, Rialto Fashions, The Little Red and e.t.c.
3. Confused Positioning
This may result from the company’s making too many claims and changing the brand positioning too frequently confusing customers in their minds, e.g. desk top computers for engineers, students, business people, e.t.c. Who should use computers? Not clear.
4. Doubtful Positioning
Customers may find it hard to believe the brand claims in view of the product features, price, or the manufacturer. For example. the manufacturer may think that he/she offers too many benefits and that consumers should pay a higher price, but from the consumers’ point of view they imagine that they are ‘less for more.’
Titany answered the question on October 6, 2021 at 12:26
- List four ways of conducting product positioning(Solved)
List four ways of conducting product positioning
Date posted: October 6, 2021. Answers (1)
- Micro Environment/Internal Factors determining marketing strategy(Solved)
Micro Environment/Internal Factors determining marketing strategy
Date posted: October 6, 2021. Answers (1)
- Social effects of technology in marketing strategy(Solved)
Social effects of technology in marketing strategy
Date posted: October 6, 2021. Answers (1)
- Classification of environment in marketing strategy(Solved)
Classification of environment in marketing strategy
Date posted: October 6, 2021. Answers (1)
- Basis of Segmenting Business Markets(Solved)
Basis of Segmenting Business Markets
Date posted: October 6, 2021. Answers (1)
- Basis for Segmenting Consumer Markets(Solved)
Basis for Segmenting Consumer Markets
Date posted: October 6, 2021. Answers (1)
- Levels of Market Segmentation(Solved)
Levels of Market Segmentation
Date posted: October 6, 2021. Answers (1)
- Merits of Marketing Strategy and Plans(Solved)
Merits of Marketing Strategy and Plans
Date posted: October 6, 2021. Answers (1)
- Describe the Marketing Planning Process(Solved)
Describe the Marketing Planning Process
Date posted: October 6, 2021. Answers (1)
- Factors influencing Marketing Strategies and Plans(Solved)
Factors influencing Marketing Strategies and Plans
Date posted: October 6, 2021. Answers (1)
- Importance of the Functional Level in marketing strategy(Solved)
Importance of the Functional Level in marketing strategy
Date posted: October 6, 2021. Answers (1)
- Purpose of marketing strategies and Plans(Solved)
Purpose of marketing strategies and Plans
Date posted: October 6, 2021. Answers (1)