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The tools for differentiation include:
i) Form — Size, shape or physical structure
ii) Features — Varying features or characteristics that supplement the basic function of the product, e.g. new feature.
iii) Performance — Quality —meeting or exceeding customers’ expectations, ensuring customer loyalty, repeat purchase and profitability for the firm
iv) Durability — Expected life of a product. This will depend on what attributes the market is looking for.
v) Reliability — The probability that the product will malfunction or fall within a specific time period
vi) Reparability — Customers prefer products that are easy to install repair and maintain.
vii) Style — The products look and feel o the buyers. The buyers will always pay for products that are attractively designed premium.
viii) Design — Totality of features that affect how a product looks and functions in terms of customer requirements.
Titany answered the question on October 6, 2021 at 12:28
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