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i) It does not adequately acknowledge that a need or a problem recognition stage
may precede the awareness stage.
ii) It doe not adequately provide for the rejection of the product after its trial. That is the consumer may never advance from the trial stage but, may reject the product after trial or never use it on a continuous basis.
iii) It does not recognize that evaluation occurs throughout the decision making
process and not solely at the evaluation stage.
iv) It does not adequately account for the possibility that the five stages may always occur in the specific order suggested. That is, a step may occur before the other or skipped together, for example, there is no trial stage particularly for durable products like, T.Vs, fridges, e.t.c.
v) It does not include the -purchase evaluation which may lead to a strengthened commitment (relationship marketing) or consumer dissonance and hence the discontinuance of the product or idea.
Titany answered the question on October 6, 2021 at 13:19
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