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Considerations regarding the level of intensity of distribution of products

      

Considerations regarding the level of intensity of distribution of products

  

Answers


Faith
1. Intensive Distribution
Products are carried by as many outlets as possible, for example, anyone willing to distribute the product especially the convenience products, e.g. cigarettes, soft drink, milk bread among others.
2. Selective Distribution
Producer here selects only a few distributors to distribute his/her products. Selective channel is used by the manufacturers of specialty goods and shopping goods. Hence, the products are only found in just a few selected outlets with certain qualities.
3. Exclusive Distribution
Getting into an agreement with a particular middleman whereby the manufacturer gives
exclusive rights to one distributor to market the product in a given market. For example, D.T. Dobie is the exclusive distributor for Mercedes Benz, whereas, Marshalls has the right to distribute Peugeot vehicles in Kenya.
Titany answered the question on October 6, 2021 at 13:36


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