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1. Identifying the Target Audience
Marketing communication starts with the identification of the specific roup in mind. The audience determines what will be said how it will be said, when it will be said, where it will be said and who Till say it.
2. Setting the Communication Objectives
These can be classified whether their aim is to inform, persuade or remind the customers about the product. Therefore, the marketer has to find out the stage of communication where the audience is in, in terms of buyer-readiness stage like, awareness, knowledge, liking, preference, conviction and purchase. For example, if the objective of communication was to create awareness about a new product, the TV and radio advertising would be appropriate.
3. Choosing the Communication Message
The message to be designed by the communicator should get Attention hold Interest arouse
Desire and obtain Action (the AA model- suggests the qualities of a good message). In putting the message together, the communicator has to know what to say and how to say it.
Titany answered the question on October 6, 2021 at 13:51
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