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i) To compare past sales with past advertising expenditures Visa vie present sales and present advertising expenditures
ii) To carry out an experiment — To test the effect of various spending levels, i.e. Coca Cola could vary its advertising expenditures in different markets and measure the differences in the resulting sales levels (sometimes more complex experiments could be used).
iii) Test their advertising campaigns to find out which adverts are better than others and why.
Titany answered the question on October 7, 2021 at 05:15
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