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1.Push Strategy
This is a promotion strategy that calls for using the sales force and trade promotion to push the product or service through the distribution channels to the final consumers. That is, the marketers or producers direct their marketing effort (primarily personal selling and trade promotions) towards channel members to induce them to carry the product and to promote it to the final consumers
2. Pull Strategy
This is a promotion strategy that calls for spending a lot on advertising and consumer promotions to build consumer demand, which pulls the product or service through the channels. That is, the marketers direct their marketing efforts (primarily advertising and consumer promotions) towards the final consumers to induce them to buy the product.
Titany answered the question on October 7, 2021 at 05:17
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