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i) Start at the top.
ii) Involve everyone in the organization in the marketing philosophies.
iii) Be prepared for structural change.
iv) Review marketing tactics (4Ps). Do they work from the customer’s point of view?
v) Accept that change is a way of life.
vi) Focus on the customers, not competition.
vii) Keep the end user in sight; don’t be distracted by the middleman.
viii) Measure the success of the marketing approach and be able to demonstrate the link between customer focus and profit.
Titany answered the question on October 7, 2021 at 06:16
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