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i) Weak support from CEO and organization’s top management
ii) Lack of plan for planning. An action plan needed to show how the plan would be implemented.
iii) Lack of line management support. Many managers do not understand the importance of the plan.
iv) Confusion over planning terms. This is because of differences in age and level of education among the people involved.
v) Too much detail, too far ahead. This tends to discourage those using the plans.
vi) Once a year ritual. This is a situation where planning is done once every year. It is a routine.
vii) Delegation of planning process to a planner. Planning should be company wide activity and cannot be delegated to one person.
viii) Separation of operational planning from strategic planning.
ix) Failure to integrate marketing planning into a total corporate planning system.
Titany answered the question on October 7, 2021 at 06:31
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