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i) Policies oriented role.
Top level management requires information to develop policies that will ultimately help the firm to improve its performance. Environmental analysis inform the management about major trends maintaining the environment that can facilitate or impede successful attainment of organizational objectives.
ii) Integrated strategy planning role
Strategic planning requires integration of external and internal environment. Environmental
analysis assists in linkage of corporate level and functional level of plans. Environmental
analysis can improve organizational performance by making top management aware of issues
that in the firm’s environment that have a direct impact on planning.
iii) Functional oriented growth
Functions such as marketing, production, research and development, supply chain etc requires
environmental information for growth. Effective performance in these functions will depend on
available information on what is happening around.
Titany answered the question on October 19, 2021 at 10:26
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