Get premium membership and access questions with answers, video lessons as well as revision papers.

Differentiate between qualitative and quantitative research giving the disadvantages and advantages of using them

      

Differentiate between qualitative and quantitative research giving the disadvantages and advantages of using them

  

Answers


Faith
Qualitative research
It includes designs, techniques and measures that do not produce discrete numerical data. Qualitative data can be collected through direct observation, participant observation or interview method. Qualitative research includes an “array of interpretive techniques which seek to describe, decode, translate and otherwise come to terms with the meaning, not the frequency, of certain more or less naturally occurring phenomena in the social world. Qualitative research aims to achieve an in-depth understanding of a situation. Qualitative research is designed to tell the researcher how (process) and why (meaning) things happen as they do. Qualitative techniques are used at both the data collection and data analysis stages of a research project. At the data collection stage, the array of techniques includes focus groups, individual depth interviews, case studies, ethnography, grounded theory, action research and observation. During analysis, the qualitative researcher uses content analysis of written or recorded materials drawn from personal expressions by participants and behavioural observations.
1.PNG
Quantitative research
It includes designs, techniques and measures that produce discreet numerical or quantifiable data.

Advantages of using both qualitative and quantitative methods
1.Since in many cases a researcher has several objectives, some of these objectives are better assessed using quantitative methods.
2.Both methods supplement each other i.e. qualitative methods provide the in-depth explanations while quantitative methods provide the data needed to test hypotheses.
3.Since both methods have a bias, using both types of research helps to avoid such bias in that each method can be used to check the other.

Disadvantages of using both qualitative and quantitative methods
1.It is expensive
2.Researchers may not have sufficient training in both methods to be able to use them effectively.
Titany answered the question on October 21, 2021 at 07:55


Next: Components of research
Previous: Classification of research by purpose

View More Research Methods Questions and Answers | Return to Questions Index


Learn High School English on YouTube

Related Questions


  • Components of research(Solved)

    Components of research

    Date posted: October 21, 2021.  Answers (1)

  • The Value of Acquiring Research Skills(Solved)

    The Value of Acquiring Research Skills

    Date posted: October 21, 2021.  Answers (1)

  • Sources of Scientific Knowledge(Solved)

    Sources of Scientific Knowledge

    Date posted: October 21, 2021.  Answers (1)

  • Why study research methods?(Solved)

    Why study research methods?

    Date posted: October 21, 2021.  Answers (1)

  • Basic postulates of Research and Scientific Method(Solved)

    Basic postulates of Research and Scientific Method

    Date posted: October 21, 2021.  Answers (1)

  • The hallmarks or main distinguishing characteristics of scientific research (Solved)

    The hallmarks or main distinguishing characteristics of scientific research

    Date posted: October 21, 2021.  Answers (1)

  • Differentiate between business research and scientific research(Solved)

    Differentiate between business research and scientific research

    Date posted: October 21, 2021.  Answers (1)

  • Following a prolonged period of marketing activity, a chain of private health clinics has recently opened a number of clinics in towns across a part...(Solved)

    Following a prolonged period of marketing activity, a chain of private health clinics has recently opened a number of clinics in towns across a part of the country it had not previously operated in. The organization now wants to know whether and to what extent potential customers are aware of them. Your agency has been awarded the contract to carry out this research. The client wants the survey conducted face-to-face but does not want to use any form of street intercept for the survey as this is not permitted within some of the towns where they have opened their new clinics.
    a) Describe at least two sampling methods which could be used for this survey, outlining the advantages and disadvantages of each of the methods chosen.
    b) Which sampling method would you recommend? Give reasons for your choice.

    Date posted: May 13, 2021.  Answers (1)

  • Last year, a large retail company, with 5,000 employees in branches around the country launched its Well At Work initiative. Well At Work provides a...(Solved)

    Last year, a large retail company, with 5,000 employees in branches around the country launched its Well At Work initiative. Well At Work provides a range of confidential services to improve staff morale and wellbeing. This range includes services such as free health checks, free financial advice and support to stop smoking. The company wants to find out how staff view these services, how useful they are, and if they have helped improve staff satisfaction. They have asked all employees to complete an online research questionnaire which contains the following questions.
    The company would like to know which staff groups, according to grade and geographic area, are making most use of the services. The HR Director has asked to look at the completed questionnaires so she can get a feel for the results for each area and staff group. You realize she may be misled by or she may misinterpret the raw data.
    a) Identify at least two issues which should be taken into account when comparing the raw data for the different groups, stating why these issues are important.
    b) Describe at least two ways in which you might analyze the data in order to provide the company with the robust information they need. Giving reasons for the suggestions you make.

    Date posted: May 13, 2021.  Answers (1)

  • Step Forward is a national initiative to provide support for young, unemployed people aged 16- 24. It brings together Government and voluntary sector organizations which offer...(Solved)

    Step Forward is a national initiative to provide support for young, unemployed people aged 16-
    24. It brings together Government and voluntary sector organizations which offer a wide range of services and support for clients, such as career coaching, skills training and work experience placements.
    Every year, the Government provides funding for a national conference which brings together representatives of the organizations working together under the Step Forward banner. The aim of the conference is to share good practice and to promote innovative ways to support the young people who use the services. The organizers hope that this will help representatives take new ideas back to their own organizations and therefore help to improve the services provided across the country. To support this aim, the organizers provide a year-round conference website which allows access to information and presentations from the past three conferences. In addition, each conference includes an exhibition of companies and organizations which provide relevant goods and services.
    This year’s conference is scheduled to take place in three months’ time. However, the organizers have been informed that there may not be Government funding beyond this year unless they can provide evidence that the event achieves its aim of helping to improve the services offered to young people to help them get into work. Therefore, they have decided to commission your agency to research the effectiveness of the conference. The results will be needed before the conference takes place.
    You are a research executive and you have been asked to prepare a proposal for the conference research project. You are about to meet your manager to discuss your ideas for a suitable proposal.
    a) Using the internet, what secondary research would you undertake to find out whether recommendations from previous conferences have been implemented by the organizations delivering the Step Forward initiative? Outline briefly how you would approach this task, giving reasons for your suggestions. You should highlight any relevant ethical issues which you would need to consider, and how you would address these when undertaking this task.
    b) Devise an outline plan for a programme of primary research to address the organizers’ need to understand how effective the conference is in helping the Step Forward organizations to improve their services. In your plan include the research design, the sampling plan and the method(s) of data collection. Give reasons for each of the choices you make.
    c) How could the conference itself be used to provide additional research? Identify at least one suitable approach which could be used to gather data at the event. Discuss the benefits and limitations of your chosen approach. You should highlight any ethical issues which you would need to consider when using your chosen approach, and how these could be addressed.

    Date posted: May 13, 2021.  Answers (1)