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Advantages
• It reduces the tendency for the interviewer to make unconscious selection of data in the course of the recording.
• The tape can be played back and studied more thoroughly.
• A person other than the interviewer can evaluate and categorize responses.
• It speeds up the interview.
• Communication is not interrupted.
Disadvantages
• It changes the interview situation since respondents get nervous.
• Respondents may be reluctant to give sensitive information if they know they are being taped.
• Transcribing the tapes before analysis is time consuming and tedious.
Titany answered the question on October 21, 2021 at 13:29
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