Define marketing

-The Chartered Institute of Marketing of the United Kingdom defines marketing as, “The
management process which identifies, anticipates, and supplies customer needs
efficiently and profitably.”

-Kibera (1996) defines marketing as “the performance of business and non-business
activities which attempt to satisfy a target individual or group needs and wants for mutual
benefit or benefits.”

-Kotler (2006), the American marketing guru provides the definition of marketing as “A
social and managerial process whereby individuals and groups obtain what they need and
want through creating and exchanging products and value with others.”

-Kotler and Armstrong (2008) define marketing as “The process by which companies
create value for customers and build strong customer relationships in order to capture
value from customers in return.”

or

1) A social and managerial process by which individuals and groups obtain what they need and
want through creating and exchanging products and value with others – Philip Kotler
2) Marketing has been defined by the American Marketing Association as – “Marketing is
the performance of business activities that direct the flow of goods and services from
producer to consumer or user”.
3) “Marketing includes all activities involved in the creation of place, time and possession
utilities. Place utility is created when goods and services are available at the places they
are needed; time utility when they are needed; and possession utility, when, they are
transferred to those who need them.” — Converse, Hugey and Mitchell
4) “Marketing is the process of discovering and translating consumer needs and wants into
product and service specifications, creating demand for these products and services and
then in turn expanding this demand.” — Hansen

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Titany answered the question on November 3, 2021 at 06:09