The marketing mix is a combination of controllable, tactical marketing tools that a firm
blends to produce the response it wants in the target market. The marketing mixes
consist of everything the firm can do to influence the demand for its product.
The many possibilities can be collected into four groups of variables also known as the
“four Ps” of marketing mix i.e. product, price, place and promotion.
The conventional 4 P’s of marketing have since been expanded to 7 P’s as
Titany answered the question on
November 3, 2021 at 06:45