Consumer behaviour studies how individuals, Groups and Organizations, Select,
Buy, Use and Dispose of Goods, services, ideas or experiences to satisfy their needs and
wants. It refers to the behaviour that customer’s exhibit in: Searching for, Purchasing, Using,
Evaluating and Disposing of products.
or
Consumer behavior is the study of consumers and the processes they use to choose, use
(consume), and dispose of products and services, including consumers’ emotional, mental, and
behavioral responses. Consumer behavior incorporates ideas from several sciences including
psychology, biology, chemistry, and economics.
Titany answered the question on November 3, 2021 at 07:00