1.The personal consumer
The personal Consumer is an individual who buys products or services for personal use
and not for manufacture or resale. He buys goods and or services for personal use, for the use
of the household or as a gift for a friend. i.e he buys goods and services for people referred to as end users or ultimate consumers.
2.The organizational consumer
An organization that may be profit or non-profit businesses, government agencies (local,
state or national) and institutions (schools, hospitals, prisons) that buy products, equipment
and or services in order to run their institutions. All these buy products, equipment and
services in order to run their operations.
Despite the existence of these two categories of consumers, the end-use consumption is
perhaps the most pervasive of all types of consumer behavior, for it involves individual, of
every age and background, in the role of either buyer or user or both.
Titany answered the question on November 3, 2021 at 07:12