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Illustrate the 7’O’s Framework for Consumer Research Model of Consumer Behaviour

      

Illustrate the 7’O’s Framework for Consumer Research Model of Consumer Behaviour

  

Answers


Faith
This model is useful in gathering market intelligence or in conduction a research about a
market. It seeks answers to the following questions.
- Who constitutes the Market? - Occupants
- What does the Market Buy? - Objects
- Why does the Market Buy? - Objectives
- Who Participates in the Buying? - Organization
- How does the Market Buy? - Operations
- When does the Market Buy? - Occasions
- Where does the Market Buy ? – Outlets
Titany answered the question on November 3, 2021 at 07:23


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