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What are the limitations of production philosophy/concept?

What are the limitations of production philosophy/concept?

Answers

- Focusing simply on production and distribution efficiency ignores the needs and wants of the customers
- It leads to marketing myopia (marketing short-sightedness) by narrowly focusing on the firm?s operations resulting in loss of sight of the real objective of satisfying customer needs and building customer relationships.
- Developing cheaper innovative products than the competition is useless they cannot satisfy the needs of the customers as consumers are not interested in cheap products but in the satisfaction of their needs and wants

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Lellah answered the question on November 3, 2021 at 08:12

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