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• It assumes that consumers are knowledgeable enough to recognize and respect superior quality attributes.
• It assumes that the consumer would go for a product of high quality i.e. It assumes that consumers will buy the product with the best quality, performance, and features.
• Customers will buy products that they perceive as providing them with the best value
Lellah answered the question on November 3, 2021 at 08:17
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