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1. It is used is used when firms have overabundance/ overcapacity of products that they have to sell in order to deplete their inventories. This situation is commonly referred to in marketing as the "buyer's market" - a market condition characterized by low prices and a supply of commodities exceeding demand.
2. This concept is typically practiced with unsought products, those that consumers don't ordinarily think of buying such as funeral insurance.
Lellah answered the question on November 3, 2021 at 08:38
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