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1. It assumes that buyers resist purchasing items that are not essential and that consumers must be persuaded to buy.
2. This concept assumes that consumers are relatively uninformed regarding product attributes, or base their selection upon fashion or other "non-rational" criteria.
3. It assumes that consumers are easily influenced i.e. it assumes that customers must be stimulated to buy and thus hard selling and advertising are assumed to be the key to success.
4. Customers normally make comparisons when buying things they do not need very urgently.
5. Through persuasions, customers can buy more
6. The organization must have a strong sales department to attract and retain customers
Lellah answered the question on November 3, 2021 at 08:43
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