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• Firms subscribing to this philosophy engage in aggressive selling and promotional efforts, with the goal of seducing or coercing customers into purchasing the product.
• Relies heavily on promotion and a highly trained aggressive sales force
• Heavy advertising, High power personal selling, large scale sales promotion, heavy price discounts and strong publicity and public relations are the normal tools used by the organization that really on this concept.
• It focuses on developing a strong sales force to convince consumers to buy whatever the firm produces.
Lellah answered the question on November 3, 2021 at 08:43
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