• Firms subscribing to this philosophy engage in aggressive selling and promotional efforts, with the goal of seducing or coercing customers into purchasing the product.
• Relies heavily on promotion and a highly trained aggressive sales force
• Heavy advertising, High power personal selling, large scale sales promotion, heavy price discounts and strong publicity and public relations are the normal tools used by the organization that really on this concept.
• It focuses on developing a strong sales force to convince consumers to buy whatever the firm produces.
Lellah answered the question on November 3, 2021 at 08:43
- What assumptions does selling philosophy/concept make?(Solved)
What assumptions does selling philosophy/concept make?
Date posted: November 3, 2021. Answers (1)
- Give applications of selling philosophy/concept.(Solved)
Give applications of selling philosophy/concept.
Date posted: November 3, 2021. Answers (1)
- What are the limitations of selling philosophy/concept?(Solved)
What are the limitations of selling philosophy/concept?
Date posted: November 3, 2021. Answers (1)
- Define product philosophy/concept.(Solved)
Define product philosophy/concept.
Date posted: November 3, 2021. Answers (1)
- What does the product philosophy/concept focus on?(Solved)
What does the product philosophy/concept focus on?
Date posted: November 3, 2021. Answers (1)
- What assumptions does product philosophy/concept make?(Solved)
What assumptions does product philosophy/concept make?
Date posted: November 3, 2021. Answers (1)
- What are the limitations of product philosophy/concept?(Solved)
What are the limitations of product philosophy/concept?
Date posted: November 3, 2021. Answers (1)
- What are the limitations of production philosophy/concept?(Solved)
What are the limitations of production philosophy/concept?
Date posted: November 3, 2021. Answers (1)
- Give applications of production philosophy/concept.(Solved)
Give applications of production philosophy/concept.
Date posted: November 3, 2021. Answers (1)
- What assumption is production philosophy/concept based on?(Solved)
What assumption is production philosophy/concept based on?
Date posted: November 3, 2021. Answers (1)
- What does the production philosophy/concept focus on?(Solved)
What does the production philosophy/concept focus on?
Date posted: November 3, 2021. Answers (1)
- Define production philosophy/concept.(Solved)
Define production philosophy/concept.
Date posted: November 3, 2021. Answers (1)
- State six competing/alternative concepts under which business and other organizations conduct their marketing activities.(Solved)
State six competing/alternative concepts under which business and other organizations conduct their marketing activities.
Date posted: November 3, 2021. Answers (1)
- Define marketing orientation.(Solved)
Define marketing orientation.
Date posted: November 3, 2021. Answers (1)
- Briefly explain the forms of value/utility marketing creates and provides to the consumers.(Solved)
Briefly explain the forms of value/utility marketing creates and provides to the consumers.
Date posted: November 3, 2021. Answers (1)
- State and explain core marketing concepts.(Solved)
State and explain core marketing concepts.
Date posted: November 3, 2021. Answers (1)
- Briefly explain the different types of Channels of Distribution/channel structure.(Solved)
Briefly explain the different types of Channels of Distribution/channel structure.
Date posted: February 26, 2019. Answers (1)