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Describe the three types of consumer buying situations

      

Describe the three types of consumer buying situations

  

Answers

Faith
a) Extensive problem solving situation
It refers to the purchase of expensive items e.g. expensive stereo, clothing, automobiles;
in these cases one needs to make the right choice.
In buying such items, careful reasoning and information is necessary. All the stages of
consumer decision-making process have to be followed.
To buy products, consumers look for information from internal and external sources.

External information is preferred where:
-One has little or no previous experience to draw from;
-Previous choices have resulted in dissatisfaction;
-A long time has expired since the product was purchased last;

Benefits offered by current product differ from earlier product;
The consumer has little or no confidence in himself/herself;
Future purchases are based on inertia.
b) Limited problem solving situation
This is purchase of products that have one or a few uses e.g. bread, detergents. These
items are bought often. For these items, information sought is very little. They are not
bought necessarily by planning. Future purchases of such items are based on habit.
c) Automatic response
Once a consumer has bought for the time future purchases will be dictated by habit (for
limited problem solving product) and inertia (for extensive problem solving products).
Titany answered the question on November 3, 2021 at 08:51

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