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Give applications of marketing philosophy/concept.

      

Give applications of marketing philosophy/concept.

  

Answers

Lellah
1. The motto of the firms using this philosophy is "find a need and fill it," and its credo is "The Customer is King.".
2. In firms where the philosophy is practiced , all departments will recognize that their actions have a profound impact on their ability to create and retain a customer.
3. Integrating all the organization's activities, including production, to satisfy these wants and needs
4. All departments within the organization work together toward the goal of customer satisfaction. They closely coordinate their efforts both to satisfy customer wants and achieve the organization's long-run goals. It thus puts emphasis on total systems integration of all departments to achieve profit goals .
5. The customers? needs , wants and satisfaction should be foremost in every manager and employees? mind.
6. It embraces customer orientation or market orientation where coordinated effort by all departments within the organization to provide customer satisfaction and emphasis on long-term profit.
7. Market orientation involves generating market intelligence on its customer needs, disseminating it across departments for appropriate decision-making for customer satisfaction.
8. Marketing research techniques and customer relationships have been developed for purpose of identifying and anticipating customer needs and wants .
Lellah answered the question on November 3, 2021 at 09:12

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