• It means the organization recognizes that the market includes not only buyers of the organization's products but also other people affected by the organization's operations.
• It has become good business to consider and think of society's interests when the organization makes marketing decisions.
• The philosophy emphasizes several aspects of responsible marketing, beyond simply focusing on the process of maximizing consumer purchasing.
• It extends ahead of the company's needs and seeks to meet the customer's needs and societal needs.
• Some of the social responsibility initiatives include environmental protection, philanthropic support services and cause related marketing activities such as community based projects
Lellah answered the question on November 3, 2021 at 10:15
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