What assumptions does societal marketing concept make?

      

What assumptions does societal marketing concept make?

  

Answers


Lellah
• It assumes that "consumers' wants do not always coincide with their long-run interests or society's long-run interests and thus marketers should place the "emphasis on 'long-run consumer and societal well being" .
Lellah answered the question on November 3, 2021 at 10:15


Next: Give applications of societal marketing concept.
Previous: Define relationship marketing concept.

View More Principles of Marketing Questions and Answers | Return to Questions Index


Exams With Marking Schemes

Related Questions