Define relationship marketing concept.

      

Define relationship marketing concept.

  

Answers


Lellah
It is the overall process of building/establishing, maintaining and enhancing profitable customer relationships by delivering superior customer value and satisfaction at a profit
Lellah answered the question on November 3, 2021 at 10:28


Next: What assumptions does societal marketing concept make?
Previous: What does the relationship marketing concept focus on?

View More Principles of Marketing Questions and Answers | Return to Questions Index


Exams With Marking Schemes

Related Questions