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• The firm embarks on building relationships with the right people for long-term profits..
• A focus on satisfying customer needs helps build the trust that can result in a mutually beneficial and satisfying long-term relationship.
• All strategic marketing decisions are based consumer research. Every aspect of a market offering, including the nature of the product itself, is driven by the needs of potential consumers. The starting point is always the consumer.
• Profits can be obtained through relationships by: acquiring new customers, enhancing the profitability of current customers and extending the duration of customer relationships
Lellah answered the question on November 3, 2021 at 10:29
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