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Relationship marketing
• Emphasizes customer retention and satisfaction rather than a dominant focus on sales transactions. It is a form of marketing that emphasizes customer retention and satisfaction rather than a dominant focus on sales transactions.
• It recognizes long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.
Internal marketing
• It is a process that occurs within an organization whereby the functional process aligns, motivates, and empowers employees at all management levels to deliver a satisfying customer experience. Integrated marketing is an approach to brand communications where the different modes work together to create a seamless experience for the customer and are presented with a similar tone and style that reinforces the brand's core message.
• Its goal is to make all aspects of marketing communication (advertising, sales promotion, public relations direct marketing, online communications, and social media) work together as a unified force rather than permitting each to work in isolation
Socially responsible marketing
• It is a marketing philosophy that states a company should take into consideration what is in the best interest of society in the present and long term.
• Socially responsible companies should aspire to produce desirable products that provide immediate satisfaction and long term benefits.
• These products are sought by consumers for immediate gratification and also benefit society and consumers in the long term.
Lellah answered the question on November 3, 2021 at 10:43
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