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What are the differences between selling concept and marketing philosophy/concept?

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• The selling concept holds that consumers will not buy enough of organization?s products, unless the organization undertakes a substantial selling and promotion efforts while marketing concept holds that the key to achieve organizational goals lies in determining the needs of target markets and giving it desired satisfaction more efficiently then the competitors can.
• Selling concept is a narrow term and includes the functions related to distribution of goods while marketing concept is a wider concept which includes selling activities, selling is only a tip of marketing iceberg.
• Selling concept is a production oriented concept. It concentrates on sellers? interest and maximization of sales while marketing concept is a consumer oriented concept. It aims at mutual benefit of both the seller and the buyer.
• Sales-oriented firms tend to be inward-looking. They focus on satisfying their own needs rather than those of customers while market-oriented firms derive their competitive advantage from an external focus. Departments in these firms coordinate their activities and focus on satisfying customers.
• Selling concept came into existence with an advantage of industrialization in European countries while marketing concept can be traced back to early 1950?s
• The main objective of selling concept is to serve short term benefits through sales maximization while the main objective of marketing concept is to secure long term benefit through consumer welfare.
• Marketing research has no role to play under selling concept as it presupposes the existence of enough demand in the market while marketing research plays an important role under marketing concept as it centers around the concept of consumer satisfaction.
• The basic approach of selling concept is to sell ?what you can make? while the basic approach of marketing is to make ?what you can sell ?.
• Selling concept does not lay any emphasis on social responsibility of the business while there is a close link of marketing with social responsibility of business.
• Selling concept is applicable in the countries where there is sellers market while marketing concept is more popular in developed countries where there is buyers market
• The basic principle of selling concept is ?caveat emptor? {let the buyer be aware} while the basic principle of marketing concept is ?caveat vendor?{let the seller be aware}.

Lellah answered the question on November 3, 2021 at 10:54

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What are the differences between selling concept and marketing philosophy/concept?

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