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a) Relative Advantages: Is the degree to which an innovation appears superior to the existing
products or services. The greater the perceived relative advantage in picture, quality and ease of operation the sooner the adoption.
b) Compatibility: Is the degree to which an innovation fits the values and experiences of
potential consumers.
c) Complexity: Is the degree to which an innovation is difficult to understand or use.
d) Divisibility: Is the degree to which an innovation may be tried on a limited basis.
Deer innovations have a slow adoption rate.
e) Communication: Is the degree to which the results of using an innovation may be observed
or experienced to others. An innovation that leads itself to demonstration and description will
be adopted faster by the consumers.
Other characteristics are like initial and on-going cases, risks and uncertainty and social
approval. A new product marketer must research on all the factors when developing the
new product, idea or service and its marketing program.
Titany answered the question on November 3, 2021 at 11:23
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