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a. The unaware group: Those consumers who are not aware of the new product
b. Symbolic rejecters: Who, though aware of the product, have decided against Buying it.
c. Symbolic adopters: Who know the product will be useful for them but have
not tried it.
d. Trial adopters: Who have tried the product and also rejected the same.
e. Trial rejecters
Titany answered the question on November 3, 2021 at 11:24
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