Get premium membership and access questions with answers, video lessons as well as revision papers.
1. Classical conditioning
Stimulus the audience likes such as music is consistently paired with the brand name. Over time
some of the positive affect associated with the music will transfer to the brand.
2. Producing positive affect towards the advertisement
Positive affect towards the advertisement may increase liking of the brand through classical
condition. Through use of humour, celebrities or emotional appeals increases affect towards the
advertisement
3. Mere exposure
This is to repeatedly expose them to stimulus, people liking for something may increase simply
because they see it over and over again.
Changing the cognitive component: this can be done through the following:
-Changing beliefs: this strategy involves shifting beliefs about the performance of the brand on one or more attributes
-Shifting performance: this is trying to convince customers that those attributes on which their brands are relatively strong and are the most important.
-Adding beliefs: marketers can also try to add new beliefs to the customer’s belief structure.
Changing the ideal: marketers can change attitudes by changing the perception of the ideal
brand or situation.
Titany answered the question on November 3, 2021 at 12:30
- Ways in which people form attitudes(Solved)
Ways in which people form attitudes
Date posted: November 3, 2021. Answers (1)
- The Function of Consumer Attitudes(Solved)
The Function of Consumer Attitudes
Date posted: November 3, 2021. Answers (1)
- Describe The ABC model of Consumer attitude(Solved)
Describe The ABC model of Consumer attitude
Date posted: November 3, 2021. Answers (1)
- Discuss two types of consumer beliefs(Solved)
Discuss two types of consumer beliefs
Date posted: November 3, 2021. Answers (1)
- Describe Types of cognitive learning;(Solved)
Describe Types of cognitive learning;
Date posted: November 3, 2021. Answers (1)
- Describe Instrumental conditioning Behavioural Learning Theory(Solved)
Describe Instrumental conditioning Behavioural Learning Theory
Date posted: November 3, 2021. Answers (1)
- Describe Classical conditioning Behavioural Learning Theory(Solved)
Describe Classical conditioning Behavioural Learning Theory
Date posted: November 3, 2021. Answers (1)
- Describe Four Elements of Learning(Solved)
Describe Four Elements of Learning
Date posted: November 3, 2021. Answers (1)
- Outline the Traditional consumers’ Rights(Solved)
Outline the Traditional consumers’ Rights
Date posted: November 3, 2021. Answers (1)
- Outline the Traditional Sellers’ Rights(Solved)
Outline the Traditional Sellers’ Rights
Date posted: November 3, 2021. Answers (1)
- What is Consumerism?(Solved)
What is Consumerism?
Date posted: November 3, 2021. Answers (1)
- Discuss the Four Elements of the Diffusion Process(Solved)
Discuss the Four Elements of the Diffusion Process
Date posted: November 3, 2021. Answers (1)
- classification of the non-adopter categories of new products(Solved)
classification of the non-adopter categories of new products
Date posted: November 3, 2021. Answers (1)
- List five product characteristics that are significant in influencing an innovation’s adoption rates(Solved)
List five product characteristics that are significant in influencing an innovation’s adoption rates
Date posted: November 3, 2021. Answers (1)
- Discuss five groups of people based on their adoption rate of a new product(Solved)
Discuss five groups of people based on their adoption rate of a new product
Date posted: November 3, 2021. Answers (1)
- Discuss the Psychological Factors Influencing Buyer Behaviour(Solved)
Discuss the Psychological Factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)
- Discuss the Personal Factors Influencing Buyer Behaviour(Solved)
Discuss the Personal factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)
- Discuss the Social Factors Influencing Buyer Behaviour(Solved)
Discuss the Social Factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)
- Discuss the Cultural Factors Influencing Buyer Behaviour(Solved)
Discuss the Cultural Factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)
- Factors Influencing Buyer Behaviour(Solved)
Factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)