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Needs and motives provide the basis for behaviour while personality attempts to categorizes
behaviors systematically. Some theorists who have examined personality emphasizes the dual
influence of heredity and early childhood experiences on personality development.
Others again have stressed broader social and environmental influences and the fact that
personalities develop continuously over time.
Some theorists prefer to view personality as a unified whole, while others focus on specific
traits. The wide variety of views on personality makes it difficult to arrive at a single definition.
Perhaps the simplest definition would be those inner psychological characteristics that both
determine and reflect how a person responds to their environment. The emphasis in this
definition is on the person’s inner characteristics-those specific qualities, attributes, traits and mannerisms that distinguish one individual from another. These deeply ingrained characteristics that we call personality are likely to influence the individual’s product and store choices as well as the way they respond to the marketers’ promotional efforts. Therefore the identification of specific personality characteristics associated with customer behaviour is useful in the development of an organizations’ market segmentation strategies.
Titany answered the question on November 3, 2021 at 12:32
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