Needs and motives provide the basis for behaviour while personality attempts to categorizes
behaviors systematically. Some theorists who have examined personality emphasizes the dual
influence of heredity and early childhood experiences on personality development.
Others again have stressed broader social and environmental influences and the fact that
personalities develop continuously over time.
Some theorists prefer to view personality as a unified whole, while others focus on specific
traits. The wide variety of views on personality makes it difficult to arrive at a single definition.
Perhaps the simplest definition would be those inner psychological characteristics that both
determine and reflect how a person responds to their environment. The emphasis in this
definition is on the person’s inner characteristics-those specific qualities, attributes, traits and mannerisms that distinguish one individual from another. These deeply ingrained characteristics that we call personality are likely to influence the individual’s product and store choices as well as the way they respond to the marketers’ promotional efforts. Therefore the identification of specific personality characteristics associated with customer behaviour is useful in the development of an organizations’ market segmentation strategies.
Titany answered the question on November 3, 2021 at 12:32
- List four strategies a marketer may use in order to change consumer attitude(Solved)
List four strategies a marketer may use in order to change consumer attitude
Date posted: November 3, 2021. Answers (1)
- Ways in which people form attitudes(Solved)
Ways in which people form attitudes
Date posted: November 3, 2021. Answers (1)
- The Function of Consumer Attitudes(Solved)
The Function of Consumer Attitudes
Date posted: November 3, 2021. Answers (1)
- Describe The ABC model of Consumer attitude(Solved)
Describe The ABC model of Consumer attitude
Date posted: November 3, 2021. Answers (1)
- Discuss two types of consumer beliefs(Solved)
Discuss two types of consumer beliefs
Date posted: November 3, 2021. Answers (1)
- Describe Types of cognitive learning;(Solved)
Describe Types of cognitive learning;
Date posted: November 3, 2021. Answers (1)
- Describe Instrumental conditioning Behavioural Learning Theory(Solved)
Describe Instrumental conditioning Behavioural Learning Theory
Date posted: November 3, 2021. Answers (1)
- Describe Classical conditioning Behavioural Learning Theory(Solved)
Describe Classical conditioning Behavioural Learning Theory
Date posted: November 3, 2021. Answers (1)
- Describe Four Elements of Learning(Solved)
Describe Four Elements of Learning
Date posted: November 3, 2021. Answers (1)
- Outline the Traditional consumers’ Rights(Solved)
Outline the Traditional consumers’ Rights
Date posted: November 3, 2021. Answers (1)
- Outline the Traditional Sellers’ Rights(Solved)
Outline the Traditional Sellers’ Rights
Date posted: November 3, 2021. Answers (1)
- What is Consumerism?(Solved)
What is Consumerism?
Date posted: November 3, 2021. Answers (1)
- Discuss the Four Elements of the Diffusion Process(Solved)
Discuss the Four Elements of the Diffusion Process
Date posted: November 3, 2021. Answers (1)
- classification of the non-adopter categories of new products(Solved)
classification of the non-adopter categories of new products
Date posted: November 3, 2021. Answers (1)
- List five product characteristics that are significant in influencing an innovation’s adoption rates(Solved)
List five product characteristics that are significant in influencing an innovation’s adoption rates
Date posted: November 3, 2021. Answers (1)
- Discuss five groups of people based on their adoption rate of a new product(Solved)
Discuss five groups of people based on their adoption rate of a new product
Date posted: November 3, 2021. Answers (1)
- Discuss the Psychological Factors Influencing Buyer Behaviour(Solved)
Discuss the Psychological Factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)
- Discuss the Personal Factors Influencing Buyer Behaviour(Solved)
Discuss the Personal factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)
- Discuss the Social Factors Influencing Buyer Behaviour(Solved)
Discuss the Social Factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)
- Discuss the Cultural Factors Influencing Buyer Behaviour(Solved)
Discuss the Cultural Factors Influencing Buyer Behaviour
Date posted: November 3, 2021. Answers (1)